One-third of food and beverage spending is focused on health-driven decisions, according to new research from Circana.
According to the recent webinar from Circana, “A Pulse on Consumer Well-Being: U.S. Food & Beverage”, “health-focused consumers account for $638 billion in total food and beverage spending, split between $363 billion in retail and $275 billion in foodservice. This wellness-focused spending reflects a significant shift toward prioritizing physical, mental and social well-being in food and beverage purchases.”
“Consumers are looking for wellness across every aspect of their lives, and food and beverages are playing a critical role in this transformation,” said Sally Lyons Wyatt, global executive vice president and chief advisor at Circana. “Our Complete Food and Beverage research shows that while the retail sector is excelling at meeting these needs, there is significant opportunity for foodservice providers to innovate and offer wellness-centered dining experiences.”
Circana’s report outlines how wellness trends are shaping consumer behavior in food and beverage across three key areas:
Physical wellness takes center stage: Consumers are increasingly seeking fresh, nutrient-dense foods that promote physical health. Retailers are responding by offering a variety of minimally processed products high in protein, fiber, and natural ingredients.
Mental health drives demand for functional foods: 35% of consumers view food as an important tool for managing stress and improving mood, driving increased interest in functional foods and beverages that support mental health.
Social engagement through “eatertainment:” The rising trend of “eatertainment” is changing the way consumers experience dining, blending food with social interaction.
Read more about consumers’ changing tastes in the NACS Magazine article “Catering to the Next Generation”.
