At the 2024 Nestlé International Nutrition Symposium, Nestlé Chairman, Chairman Paul Bulcke began the event by discussing the importance of supporting consumers in eating balanced diets, in a sustainable way. He said that meeting the specific nutritional and health needs of people in all life stages was important and that science and technology play a big part in this.
Next up, Professor Eileen Kennedy gave a keynote lecture where she explored how balanced diets must ensure adequate nutrient intake to lower the chance of malnutrition and non-communicable diseases across all life stages.
Nestlé Health Science targets weight loss
The surge in sales of weight loss drugs – particularly in the US – is having a ripple effect on other markets, both in the foods and healthcare sectors.
Weight loss drugs are believed to be behind a fall in demand for the kind of foods associated with weight gain. Analysts at Morgan Stanley estimate that US consumption of fizzy soft drinks, baked goods and salty snacks could fall by up to 3% by 2035.
Nestlé Health Science has introduced GLP-1 Nutrition, an initiative to support consumers during their weight loss efforts. “Nutrition, science, and wellness must merge – not collide,” the company says.
Its GLP-1 Nutrition offerings are available via a new web platform that offers extensive nutritional guidance to people focused on managing their weight.
The launch of GLP-1 Nutrition builds on Nestlé’s Vital Pursuits food range, set to be launched later this year. This contains 12 portion-controlled frozen meals, which are high in protein and fibre. Vital Pursuit is intended to be a companion for GLP-1, as they are portion-aligned to a weight loss medication user’s appetite.
Nestlé also plans to sell electrolyte tablets with strawberry-lemonade flavour for those upping their exercise regimens, as well as collagen peptides to boost skin elasticity, as well as multivitamins and fibre supplements.
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